The owner of Pedal Addiction approached me to create a logo for his new bike shop in Norwich.
The logo was used in a variety of ways.
I created a race jersey design for his shop’s first racing season. The design was made into a product by a local manufacturer.
I was asked to create an advert for a regional cycling magazine to promote Pedal Addiction’s services.
It was fun to have complete freedom to make their advert fun and bold.
In 2018 there was a change of direction in the race team’s identity and I was asked to design a new logo for them.
The logo was also used on promotional t-shirts and merchandise.