Virgin Money already had a great responsive email template. When I joined the studio team I helped to maintain and extend it, and quickly became the SME, go-to person for anything EDM related.
A really enjoyable part to this was being able to raise the coding confidence of the design team by helping them gain more html knowledge and understanding.
I also worked with Virgin Money’s ESP and third-party email development partners to deliver exciting proof of concept work.
This included trials with location based opening and animated gif work.
BAU email output
Phoenix email component development
I led the development of the new “Phoenix” email template system.
This involved using a new development strategy where email template became a framework with modular components. The new system was faster to use and helped the team more easily understand what the code was doing as well as how it looked.