The owner of Pedal Addiction approached to create a logo for his new business.
The logo was used in a variety of ways.
I created a race jersey design for his shop’s first racing season. This was made into products by a local manufacturer.
I was asked to create an advert for a regional cycling magazine to promote Pedal Addiction’s services. It was fun to have complete freedom to make their advert fun and bold.
In 2018 the owner decided to update his race team’s identity and asked for a new logo for the jerseys. He has also used these on promotional t-shirts and merchandise.