Pedal Addiction – Branding and more

Scott approached me when he was looking to start his own small bike shop here in Norwich. He had a rough idea for a name and a logo but I was able to help him digitally visualise it, as well as a few other items to help him promote and market his business.

I designed the initial jerseys for the race team which were printed by a third party.


The logo has been used in lots of signage and promotional items.

I produced a print ad which ran in a magazine for a large local cycling event.

For 2018 they required a new logo for their successful race team