During my time in the design studio at Virgin Money I was able to put my HTML email development experience to good use and help to develop a new responsive component based template in line with the revised “Phoenix” style branding.
Previously the main email template and all of it’s components were in one file. Components were removed if they weren’t needed during the design and build process. This led to lots of code being accidentally left in the build which resulted in potentially broken emails being sent out to thousands of people.
I worked with the team to understand how we could produce great looking HTML email and find ways for code development make more sense to them.
I flipped things upside down and created an empty main template and a suite of individual components that could be added to work.
As well as designers feeling more comfortable working with and understanding the code in an editor, it allowed for better design too.
From here each team member was tasked with creating a new component as part of their annual personal development objectives.