My neighbour Ricky is a talented artist and graphic designer.
He started working for a local digital agency and wanted to expand his knowledge by learning some HTML email development.
He asked me if I would be interested in helping him learn the basics of how they worked. I devised 5 or 6 lesson plans which were flexible enough to work with his pace of learning, which was pretty much an unknown.
Over the duration of the lessons I helped him developed a base understanding of html development and fundamental reasons why and how tables are used in emails.
During my time in the design studio at Virgin Money I was able to put my HTML email development experience to good use and help to develop a new responsive component based template in line with the revised “Phoenix” style branding.
Previously the main email template and all of it’s components were in one file. Components were removed if they weren’t needed during the design and build process. This led to lots of code being accidentally left in the build which resulted in potentially broken emails being sent out to thousands of people.
I worked with the team to understand how we could produce great looking HTML email and find ways for code development make more sense to them.
I flipped things upside down and created an empty main template and a suite of individual components that could be added to work.
As well as designers feeling more comfortable working with and understanding the code in an editor, it allowed for better design too.
From here each team member was tasked with creating a new component as part of their annual personal development objectives.
Scott approached me when he was looking to start his own small bike shop here in Norwich. He had a rough idea for a name and a logo but I was able to help him digitally visualise it, as well as a few other items to help him promote and market his business.
I designed the initial jerseys for the race team which were printed by a third party.
The logo has been used in lots of signage and promotional items.
I produced a print ad which ran in a magazine for a large local cycling event.
For 2018 they required a new logo for their successful race team