I’m a highly motivated and passionate front-end developer and digital designer, with a specialism in HTML email development.

I moved into my digital career in 2005 after teaching myself HTML and CSS and Flash.

I have been incredibly lucky to work in lots of different areas in the digital world with some amazing people and have thrived on any new learning or knowledge sharing opportunity.

My journey so far has been more generalist than specialist and for that I am grateful.

Download my CV/Resume

Here’s a few things I have done over the years…


HTML Email work

Virgin Money:

Digital signage for Manchester United
HTML Email work
Social Media projects
Credit Care Banner refresh


HTML Email tutoring
Pedal Addiction – Branding and more
Razz Club
Unit Cycles – Jersey designs
Abel Motorworks – Branding and digital presence

Aviva HTML Email work

In 2010 I created the HTML email development guidelines and base template for Aviva.

These guidelines were used extensively as a base for all email development for Aviva and are still in use today even though a lot of their development has moved on to using more responsive templates.


Digital signage for Manchester United

Virgin Money entered a special partnership with Manchester United which required lots of custom branding and made for some fun projects.

I was lucky enough to work on one of the first projects which was to create animated digital signage for the Wayne Rooney testimonial match.

The animations were created using Adobe After Effects and played on the hoardings around the edge of the pitch during the match, which was watched by a thousands of people all over the world.

Images taken from the Manchester United Twitter feed.

HTML Email tutoring

My neighbour Ricky is a talented artist and graphic designer.
He started working for a local digital agency and wanted to expand his knowledge by learning some HTML email development.

He asked me if I would be interested in helping him learn the basics of how they worked. I devised 5 or 6 lesson plans which were flexible enough to work with his pace of learning, which was pretty much an unknown.

Over the duration of the lessons I helped him developed a base understanding of html development and fundamental reasons why and how tables are used in emails.

Virgin Money – HTML Email work

During my time in the design studio at Virgin Money I was able to put my HTML email development experience to good use and help to develop a new responsive component based template in line with the revised “Phoenix” style branding.

Previously the main email template and all of it’s components were in one file. Components were removed if they weren’t needed during the design and build process. This led to lots of code being accidentally left in the build which resulted in potentially broken emails being sent out to thousands of people.

I worked with the team to understand how we could produce great looking HTML email and find ways for code development make more sense to them.

I flipped things upside down and created an empty main template and a suite of individual components that could be added to work.

As well as designers feeling more comfortable working with and understanding the code in an editor, it allowed for better design too.

From here each team member was tasked with creating a new component as part of their annual personal development objectives.

Code samples available on request.

Virgin Money – Social Media projects

Virgin Money have a strong social media presence but also very strict brand guidelines.

Working within social media affords the design team slightly more scope to have fun when putting concepts together.

My left handed credit card campaign was used for April fools in 2017. It was a very rushed job but we just got it out the door in time!

My magic 8-ball campaign was one of Virgin Money’s longest running social media ads in 2017 providing consistent conversions for well over 6 months.

Pedal Addiction – Branding and more

Scott approached me when he was looking to start his own small bike shop here in Norwich. He had a rough idea for a name and a logo but I was able to help him digitally visualise it, as well as a few other items to help him promote and market his business.

I designed the initial jerseys for the race team which were printed by a third party.


The logo has been used in lots of signage and promotional items.

I produced a print ad which ran in a magazine for a large local cycling event.

For 2018 they required a new logo for their successful race team